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OK, we’re getting a bit geeky about YouTube today but bear with us. We’re chatting about how a single viral video can transform a YouTube channel overnight from a hobby to a job. We’re also talking about video editing software and why, when you’re locked in to a platform, switching to something else is easier said than done. We’ve got some more follow-up on MDF and it’s mythical dangers. AND we now have official merch! Link below. Access the aftershow at: https://www.patreon.com/measuringuppodcast